Find out how your business can benefit from VoIP.
The Fall of Analogue Systems
In the past, when communications were analogue, businesses relied on telephones, print, fax and telegrams for their communications. Telephone and video provided real-time communications, but the expansive growth came with the rise of data and digital communications.
The Rise of Digital Systems
Digital communications offers many benefits over analogue – digital communications systems are less susceptible to noise and interference, so they are more reliable. They are also cheaper because they are scalable, and configurations can be amended through software updates. An update in the old analogue systems meant an overhaul of the physical equipment, making changes much more costly.
Data and voice are both indispensable for business success, but, ran on separate systems in the same wire network. From then, optic fibre cable networks were introduced, hugely improving data speeds, cost and reliability, and the rest is history.
Faster, More Reliable Connections
Nowadays, besides selling services or products, companies need efficient transfer of important data to get ahead of the competition, which must be done in real-time, securely, without errors.
In the mid-1990s, a digital method was created to integrate voice and data, allowing companies to stay connected with their customers and other businesses as well as share and collect information. The convergence of data and voice allowed firms to be more flexible and accessible at the same time.
What is VoIP?
VoIP, which stands for Voice over Internet Protocol, refers to a voice (telephone) service that is run over the Internet instead of the old copper wire system. Your voice, which is an analogue signal, must be converted to digital form by an analogue-to-digital converter (ADC) before it can be sent over the Internet.
At the receiving end, the digital signal must then be converted back to analogue by a digital-to-analogue converter (DAC) so that the receiver can understand the message.
VoIP can be used for traditional voice applications, such as outbound calls and inbound Interactive Voice Response Applications (IVR – the automated voices you often hear when you call a business, where you are prompted to press 1 for X, or 2 for Y and so on).
VoIP is cheaper than traditional telephony because it uses the same network as your data network. Many applications also offer free VoIP services, making it a favourable option. It eliminates the need to pay for traditional voice services, lowering your operational costs.
Benefits of VoIP
VoIP is popular among businesses because:
- VoIP allows incoming calls from anywhere in the world. Just take your VoIP phone with you, connect it to the Internet, and you can start receiving calls.
- Your customers can call you from their computer.
- You don’t need a technician to have your lines reconnected – simply plug your VoIP phone into the new network port, log into your service provider’s system and start receiving calls.
- It is easier to add new employees to the service.
Additional VoIP Features
VoIP offers additional features at no cost that would usually come with a fee in a traditional phone system, such as:
- Caller ID
- Call Conferencing
- Call Forwarding
- Repeat Dialling
- Long Distance Calls
- International Calls
Advanced VoIP Features
VoIP also offers advanced features that can come in handy for businesses and organisations. These include, but are not limited to:
- Call Centre Functionalities
- Call Queuing
- Email/Fax Solutions
- Remote Office Features
- Call rerouting to Mobile Employees
Why Integrate Voice and Data Systems?
With your VoIP phone using the Internet to connect to your customers, it is an advantage to combine the equipment you use for voice and data. A single computer unit with a telephone handset is more practical than having two separate pieces of equipment.
Combining voice and data applications into a single system allows businesses to provide more efficient, comprehensive customer service. Whenever a customer calls in, your customer service agent can pull up the customer’s records and profile to better help him with his problems and needs. You can also verify the identity of the caller to avoid fraudulent transactions, which allows businesses to integrate their voice traffic with customer relations management (CRM) platforms.
Benefits of Integrating Voice and Data Systems
Besides the benefits mentioned above, integrating voice and data also offers the following:
- Streamlined Network Management.
Your IT team will only need to manage and monitor a single network. You also eliminate the need for phone wiring since your VoIP phone can be installed directly on your desktop computer.
- Increased employee productivity.
The features offered by using VoIP allow your employees to achieve more.
- Improved customer satisfaction.
Since your customer service agents have everything that they need at their fingertips, they can properly serve your customers and help them solve their problems.
Adding new units for new employees is much easier than traditional phone systems. The addition and removal of employees can be done on a computer by your IT team through a GUI-based configuration interface.
- Reduced costs.
Since you only have one system, you will save on operational, maintenance, and upkeep costs. You can also make long-distance and international calls for free.
- Real-time Data.
Pulling up customer information and data is much easier, and you can get the information that you need in real-time.
Sunstone Electrical and Data Voice and Data Integration
Sunstone Electrical and Data can arrange all your voice and data Integration. With more than a decade of experience in electrical and data applications and works, Sunstone has become a trusted name in providing integrated voice and data solutions in Newcastle, the Hunter Valley, the Central Coast, and Sydney.
Sunstone Electrical and Data knows the importance of a reliable and efficient voice and data networks for the success of your business. Contact us here, or call us on 0439 856 898 and we can discuss ways to upgrade your communications to VoIP and grow your business going forward.